Ingredient Technology

OUR CRUELTY FREE FORMULAS ARE 100% VEGAN AND MADE WITH ORGANIC INGREDIENTS

100% ORGANIC ALOE BARBADENSIS LEAF JUICE

100% Certified Organic and grown in the USA
SUGAR CANE 

COCONUT OIL 

COCOA SEED BUTTER

SHEA BUTTER 

VITAMIN E

OLIVE OIL

ARGAN OIL

GRAPE SEED OIL

SOYBEAN OIL

ISELUX®: A SULFATE-FREE BLEND OF SURFACTANTS
This super gentle blend of sulfate-free surfactants delivers a luxurious lather while gently cleansing and rinsing clean for longer-lasting, amazingly rich hair color — 90% plus color retention after 1 month of washes.

ANTI-AGING MULTI-FRUIT ACID BSC COMPLEX
An amazing blend of bilberry, sugar and citrus natural fruit extracts that act as nature's own Alpha Hydroxy Acid to promote a clean scalp with cell renewal for hair and scalp - also promoting radiance and shine for the hair. Unsurpassed in any color protection shampoo.

PRODEW® 500
The new Amino Acid Blend Complex developed exclusively for hair care is a complex blend of 11 amino acids for the hair. The presence of naturally occurring Amino Acids and their role, when applied externally, is to interact with the hair to produce various cosmetic effects, such as moisturizing, strengthening structure, SUPERIOR color protection and repair of surface damage.

 Non-GMO RAPESEED OIL - Behentrimonium Methosulfate 

It's so mild and most effective hair-detangling ingredient available. Made from NON GMO rapeseed oil, this scientifically sophisticated ingredient is renowned for its superior detangling ability, without causing build-up on the hair. It has superior wet combing properties unlike other hair detanglers, which are known for their irritancy —It's so mild, it’s recommended for use in baby products. It's not a sulfate.